Privacy Policy
How SmartFinanceData collects, uses, and protects your personal information. We believe in full transparency — this policy tells you exactly what we do with your data.
SmartFinanceData is a market analytics platform. We collect account details and usage data to provide and improve our service. We do not sell your personal data to third parties. You have the right to access, correct, or delete your data at any time. This full policy provides the complete legal detail beneath that summary.
01 Who We Are
SmartFinanceData ("we", "us", or "our") is a probabilistic market analytics platform operated from England, United Kingdom. We provide quantitative datasets, probability tools, and research content targeting retail traders across foreign exchange, indices, commodities, and cryptocurrency markets.
For the purposes of UK GDPR and the Data Protection Act 2018, SmartFinanceData is the data controller responsible for your personal information.
Email: privacy@smartfinancedata.com
Address: SmartFinanceData, England, United Kingdom
02 Data We Collect
We collect personal data in the following categories depending on how you interact with our platform:
| Category | Examples | Collected when |
|---|---|---|
| Identity data | Name, username | You create an account |
| Contact data | Email address | You register or contact us |
| Payment data | Billing address, last 4 digits of card (via Stripe) | You subscribe to a paid plan |
| Usage data | Pages visited, datasets viewed, session duration, click events | You browse the platform |
| Technical data | IP address, browser type, device type, OS, referring URL | You visit any page |
| Preference data | Saved instruments, notification settings, display preferences | You customise your account |
| Communications data | Support messages, survey responses, feedback | You contact us or complete a survey |
We do not collect sensitive personal data such as health information, racial or ethnic origin, political opinions, religious beliefs, or biometric data. We also do not collect full payment card numbers — all payment processing is handled securely by Stripe, Inc.
Data collected from third parties
We may receive data about you from analytics providers (Google Analytics), advertising networks if you arrive via a paid channel, and payment processors (Stripe) in the form of transaction confirmations.
03 How We Use Your Data
We use your personal data only for legitimate purposes. Specifically, we use your data to:
- Register you as a user and manage your account
- Process payments and manage your subscription plan
- Deliver and personalise our datasets and analytics content
- Send transactional communications (account confirmation, invoices, password resets)
- Send you product updates, research digests, and marketing communications where you have opted in
- Monitor and improve platform performance, reliability, and security
- Conduct internal analytics to understand how users engage with our datasets
- Comply with legal obligations and resolve disputes
- Prevent fraud and enforce our Terms of Service
Marketing emails: We will only send you marketing communications if you have explicitly opted in. You may unsubscribe at any time via the link in any email or by contacting us directly.
04 Legal Bases for Processing
Under UK GDPR, we must have a lawful basis for each processing activity. Our legal bases are:
- Contract performance — processing necessary to fulfil our subscription agreement with you (account creation, payment, service delivery)
- Legitimate interests — improving our platform, preventing fraud, and conducting internal analytics, where these interests are not overridden by your rights
- Legal obligation — complying with applicable laws and regulations, including tax and financial record-keeping
- Consent — sending marketing emails and placing non-essential cookies where you have given explicit consent. You may withdraw consent at any time
05 Cookies & Tracking
We use cookies and similar technologies to operate our platform and understand how it is used. Cookies are small text files stored on your device.
| Cookie type | Purpose | Basis |
|---|---|---|
| Strictly necessary | Session management, authentication, security tokens | Legitimate interest / contract |
| Functional | Remembering display preferences, selected instruments, chart settings | Legitimate interest |
| Analytical | Google Analytics — understanding page views, traffic sources, user journeys | Consent |
| Marketing | Advertising attribution and retargeting if you arrive via a paid channel | Consent |
You can manage or withdraw cookie consent at any time via your browser settings or our cookie preference centre. Strictly necessary cookies cannot be disabled as they are essential to platform operation.
06 Third-Party Sharing
We do not sell, rent, or trade your personal data. We share your data only with trusted third-party service providers who help us operate the platform, and only to the extent necessary for that purpose:
| Provider | Purpose | Location |
|---|---|---|
| Stripe, Inc. | Payment processing and subscription management | USA (SCCs in place) |
| Google Analytics | Website usage analytics | USA (SCCs in place) |
| Mailchimp / Intuit | Marketing email delivery | USA (SCCs in place) |
| Cloudflare, Inc. | CDN, DDoS protection, DNS | USA / Global (SCCs) |
| Hosting provider | Web and database hosting | EU / UK |
We may also disclose your personal data where required to do so by law, court order, or regulatory authority, or to protect the rights, property, or safety of SmartFinanceData, our users, or others.
All third-party processors are bound by data processing agreements and are required to maintain appropriate technical and organisational security measures.
07 Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
- Account data — retained for the duration of your account plus 2 years after closure
- Payment records — retained for 7 years in accordance with HMRC requirements
- Usage and analytics data — retained in anonymised or aggregated form for up to 26 months
- Support communications — retained for 3 years from last contact
- Marketing consent records — retained until consent is withdrawn, plus 1 year thereafter
When data is no longer required, it is securely deleted or anonymised in accordance with our data disposal procedures.
08 Your Rights
Under UK GDPR, you have the following rights in relation to your personal data. We aim to respond to all valid requests within 30 days.
Request a copy of the personal data we hold about you (Subject Access Request).
Request correction of inaccurate or incomplete personal data.
Request deletion of your personal data where there is no overriding legitimate reason to retain it.
Request that we pause processing of your data in certain circumstances.
Request your data in a structured, machine-readable format to transfer to another controller.
Object to processing based on legitimate interests or for direct marketing purposes.
To exercise any of these rights, contact us at privacy@smartfinancedata.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.
09 International Data Transfers
Some of our third-party service providers are based outside the UK and European Economic Area (EEA), including in the United States. Where we transfer personal data outside the UK/EEA, we ensure appropriate safeguards are in place.
- Transfers to the USA are governed by Standard Contractual Clauses (SCCs) approved under UK GDPR, or the provider's participation in an approved adequacy framework
- We assess each international transfer against the ICO's Transfer Risk Assessment guidance
- We do not transfer personal data to countries with inadequate data protection regimes without appropriate safeguards
10 Children's Privacy
SmartFinanceData is a professional financial data platform. Our services are not directed at, and are not intended for use by, individuals under the age of 18.
We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data without parental consent, please contact us immediately at privacy@smartfinancedata.com and we will take steps to delete such information promptly.
11 Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include:
- TLS/HTTPS encryption for all data transmitted between your browser and our servers
- Encrypted storage for sensitive data at rest
- Access controls limiting personal data access to authorised personnel only
- Regular security assessments and penetration testing
- Incident response procedures and breach notification processes
No method of transmission over the internet is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. If you suspect unauthorised access to your account, please contact us immediately.
12 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last updated" date at the top of this page
- Notify registered users by email at least 14 days before changes take effect
- Where required by law, seek your consent before implementing material changes
We encourage you to review this policy periodically. Your continued use of the platform after changes become effective constitutes acceptance of the revised policy.
13 Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us using the details below. We aim to acknowledge all enquiries within 5 business days.
This policy is governed by the laws of England and Wales. SmartFinanceData is registered as a data controller with the Information Commissioner's Office (ICO). Our services are provided for informational and analytical purposes only — nothing on this platform constitutes financial advice.